Still not reaching your desired client target? You probably need to fix your business card game!. This might be a Digital Age, but don’t get ahead of yourself there’s something peculiar about having a physical business card that remains useful, most especially when networking and trying to draw in new clients.
When a business card is presented properly, it gives the receiver or prospective client an inkling of what your business is about and encourages follow-up, further conversation and patronage. Regardless of the occasion, it’s necessary to know the proper business card etiquette to be applied. Let’s learn some etiquette’s to help improve responses from received business cards and importantly improve your business outlook.
1. Always Move With Business Cards On Hand
Networking opportunities don’t wait on anyone they can arise at any moment, but you can miss out on them if you don’t have a business card on hand for a new connection. Never run out of cards imagine losing out of a connection because you’ve no cards left you just might appear unprofessional to your potential client, nothing sells your business easier than a business card always leave home with a few business cards for chance encounters.You could make the connection of a lifetime simply by being prepared for it.
2. Know Potential Clients Do Not Offer Your Business Card Randomly
Keep in mind that your business card is part of your business you should only take your business to potential clients or that is just advertising amiss never try to hand out cards to all persons you meet while networking, learn the art of client scouting. If your business requires a vast outreach to as many individuals as possible, opt for other types of print marketing materials—such as brochures, catalogs or billboards—or simply invest in an ad that you could distribute on multiple channels
3. Communication And Timing Must Be Appropriate
While networking or scouting impressions are everything, not all occasions or gathering are suited for building interactions about business and connections although constant networking is key to success, but you don’t want be the weird one handing out business cards in a funeral service do you?, doing so you can instantly ruin your impression by handing out business cards at the wrong event.
4. Attitude Is Everything When Presenting Your card
How you present your business card to a prospective client is just as important as the card itself as well as the quality of business you offer. Imagine searching hopelessly in your briefcase,bag,suit pockets for your business card just to eventually present a wrinkled piece of paper no one is going to take such business serious, but you can impress upon a contact your organization, foresight and efficiency by always having cards in a certain place on your person, in a purse or briefcase. In some cultures, this step is given high importance and is taken to reflect the image of the organization you represent.
5. Remember To Stay In Touch
Networking for clients or potential connections is not all about you getting your business cards out there , but making relationships and building your business circle. When you hand out your business card in any suitable environment be sure to ask for the recipients contacts most often they might hand you their card as well be sure to read the card briefly and grab a name of it, just to show that you are just not about regular formalities but something on the long-term. Ensure you are quick enough to write down their social media or contact details in a contact catalog. You could simply leave them a message thanking them for meeting with you, which could lead to further dialogue. Waiting to contact them when you need them shows you are only interested in what they can give you. In addition, if you wait too long to get in touch, their information may have changed. The sooner you get in touch with them, the faster you can start building a relationship.
6. Improve Your Business Card Outlook
Having your cards in your pocket or purse might not keep them in safe condition considering the fact other things go in there as well. Which could lead to damage of one of your most valuable advertising tools. A better alternative, is purchasing a nice business card holder. Refrain from scribbling on your cards, except in situations that calls for it , like the need to add key information to aid the recipient recollect you and your discussion. You could also use suitable graphics and fonts, company logo that gives a good visualization of your business prospects.
